Mobile apps have become an essential part of daily life and helping clients make theirs stand out from the crowd is providing a flourishing career for alumna Jessica Spivey.
As an App Store Optimisation (ASO) Specialist, Jessica is building a promising career in a sector that was in its infancy when she started at Notre Dame in 2011. Now equipped with a degree in Business Management with Hispanic Studies from the University of Sheffield, she is a valuable member of the thirty-strong team at YodelMobile, the leading app growth consultancy which prides itself on launching and scaling apps for such clients as B&Q, Tui, Channel 4 and Gymshark.
Jessica joined the fast-growing company as an Executive in 2023 and was promoted to Senior ASO Executive in September 2024. So what does her role involve? “It’s all about optimising app listings to boost visibility and downloads,” she said, adding “I analyse trends in user behaviours and keywords to lead consumers to our clients’ apps but as a company, we offer a wider range of services including Paid User Acquisition Campaigns, Mobile App Consultation and Mobile Creative Services to launch, scale and transform apps”.
It’s a crowded marketplace; Google Play Store alone offers 3,553 million apps, while the Apple App store offers 1,642 million. “In a nutshell, the goal is to boost the discoverability of our clients’ apps on the stores, increase the number of downloads they receive, and maintain strong levels of user engagement” explained Jessica, adding that so far, the multi-award-winning company has launched and scaled over 300 apps, partnering with start-ups, scale-ups and enterprise clients.
A typical day for Jessica involves meeting with clients, monitoring progress, and devising new strategies for growth. As part of her dynamic role, she occasionally collaborates with the social media team to write blogs or produce videos that drive engagement on LinkedIn. You can check out her insightful video on keyword optimization here: Jessica’s LinkedIn Video
Jessica is part of YodelMobile, a highly respected agency named App Marketing Agency of the Year in 2024. We send her our warm congratulations on her success in this fast-growing industry, which offers exciting career potential. Stay tuned for more updates!
